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The Modelity Marketplace enables banks to

exponentially diversify their product offering

and break into untapped market segments.

Modelity Marketplace

Our technology enables financial institutions to offer an infinite variety of on-the-fly,

personalized financial products to clients in all segments, including retail categorized clients.

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What we do

What We Do?

Provide an infinite variety of on-the-fly, click and trade, tailor made, and personalized financial products to clients, in all segments, including retail clients with notional amounts as low as USD 5,000.


Modelity Marketplace is the only platform that provides a full digitalization solution that enables buy-side organizations such as retail banks to truly issue their own products either as a deposit, note, savings plan or other and hedge with 3rd party investment banks.

Through technology we are able to dramatically lower the costs associated with a trade on both the sell side and the buy side. This competitive edge is achieved by full automation of all intra-bank processes thereby streamlining the creation of financial products.  


This in turn allows you to provide your clients, of all segments, real time access to a variety of products tailored to what is right for them in the amount that is right for them.

how we do it

How We Do It?

By leveraging the operational system of our award-winning technology, the result of several years of development, we are able to fully digitalize the product creation process.


This translated into a much more efficient low-cost process that results in significantly lowering minimum notional amounts.


Modelity Marketplace offers a full suite of pre-and post-trade solutions for buyside institutions including:

  • Unbiased/ Multi issuer RFQ engine

  • Suite of Analytics, Training and Sales Tools

  • Full lifecycle management and event monitoring

  • Best in-class documentation capabilities supporting both    pre and post trade requirements  

  • Full integration with the core system providing seamless    and automated execution of products

Fully automating the issuance process is more than just another feature;

it is full-on Market Disruption, resulting in the emergence of a completely new market

What do you gain?

What Do You Gain?

For the Banks  

  • Puts your clients’ personalized needs first  

  • Competitive position vs. other banks’ offerings  

  • Positions the bank as a leader and innovator  

  • Provides bespoke solutions to clients’ needs  

  • Cheap source of reserves (deposit wrappers)  

  • Exponentially grow client base

For the Client  

  • Considerably lower costs – better terms for clients  

  • Product that is right for the client

  • Providing access to investments that were previously inaccessible


Automating the current manual interbank process to streamline the creation of financial products  

  • leveraging other banks’ capabilities and risk appetite  

  • Lower costs – better terms for clients  

  • Competitive position  

  • Providing bespoke solutions to clients’ needs  

  • Position the bank as a leader and innovative


Who Do We Serve?


  • Retail banks that wish to extend, diversify & personalize their product offering  

  • Retail banks that wish to become product issuers themselves  

  • Private banks

Structured Products distributors:  

  • Product arrangers  

  • Wholesale & retail platforms

  • Family offices, Asset Managers  

  • Independent Financial Advisors (IFAs)


Any of the above, which do not currently have a Structured Products business

Cutting Edge Technology

  • State-of-the art technology and modern design  

  • Web-based and easily deployed  

  • Interfaces to wide range of core banking systems  

  • Award winning analytics capabilities  

  • Full suite of value-added services

The team

The Team


                 Asaf Seri

                 Founder & CEO

With over 25 years of experience in both software development and project management, Asaf brings in-depth knowledge of global financial markets and the FinTech industry. Asaf served as the President and COO of Modelity Technologies and has vast experience in leading a software company from its initial stages to turnover of millions of dollars. Asaf graduated from the Israel Defense Forces’ intelligence R&D unit. He holds an MBA in Marketing Management and Strategy and a B.A in Computer Science & Business Administration, both from Tel Aviv University.

                 Ayal Leibowitz

                    Founder & President

Ayal brings over 25 years of IT and software development management experience to his position. Ayal is one of the founders and the CEO of Modelity Technologies. Prior to founding Modelity Technologies, Ayal worked at Virginia-based MainControl. Ayal also counsels to Symantec (NASDAQ: SYMC) in the Application Performance Management area. Ayal acts as the CIO and member of the Executive Committee at LPA Group, and heads its innovation lab.


                 Roiy Gabzo

                 Chief Commercial Officer

Roiy brings more than 15 years of experience in the fields of financial markets and information technology. In addition to broad financial and capital markets knowledge – particularly in the field of structured products and complex derivatives – Roiy also brings strong technical and product management capabilities. At Modelity, Roiy managed crossed functional teams in the fields of Financial Analytics and Product Management, as well as supporting global sales efforts as a pre-sales engineer. Roiy holds a BA in Economics, and an MBA in Finance and Business Administration, both from Bar-Ilan University.


                 Ido Moneta

                 Chief Product Officer

Ido has more than 13 years of experience working in the FinTech industry. He has an in-depth knowledge of both finance and technology from working in different roles throughout the years. Ido heads the market place project management from its initial steps. Before being appointed to his current position, Ido served in project management positions where he led cross functional projects for Tier 1 banking groups, managed the Israeli client's portfolio. Ido holds a B.A in Economics and business administration from Tel-Aviv University.

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