The Modelity Marketplace enables banks to
exponentially diversify their product offering
and break into untapped market segments.
Our technology enables financial institutions to offer an infinite variety of on-the-fly,
personalized financial products to clients in all segments, including retail categorized clients.
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What We Do?
Provide an infinite variety of on-the-fly, click and trade, tailor made, and personalized financial products to clients, in all segments, including retail clients with notional amounts as low as USD 5,000.
Modelity Marketplace is the only platform that provides a full digitalization solution that enables buy-side organizations such as retail banks to truly issue their own products either as a deposit, note, savings plan or other and hedge with 3rd party investment banks.
Through technology we are able to dramatically lower the costs associated with a trade on both the sell side and the buy side. This competitive edge is achieved by full automation of all intra-bank processes thereby streamlining the creation of financial products.
This in turn allows you to provide your clients, of all segments, real time access to a variety of products tailored to what is right for them in the amount that is right for them.
How We Do It?
By leveraging the operational system of our award-winning technology, the result of several years of development, we are able to fully digitalize the product creation process.
This translated into a much more efficient low-cost process that results in significantly lowering minimum notional amounts.
Modelity Marketplace offers a full suite of pre-and post-trade solutions for buyside institutions including:
Unbiased/ Multi issuer RFQ engine
Suite of Analytics, Training and Sales Tools
Full lifecycle management and event monitoring
Best in-class documentation capabilities supporting both pre and post trade requirements
Full integration with the core system providing seamless and automated execution of products
Fully automating the issuance process is more than just another feature;
it is full-on Market Disruption, resulting in the emergence of a completely new market
What Do You Gain?
For the Banks
Puts your clients’ personalized needs first
Competitive position vs. other banks’ offerings
Positions the bank as a leader and innovator
Provides bespoke solutions to clients’ needs
Cheap source of reserves (deposit wrappers)
Exponentially grow client base
For the Client
Considerably lower costs – better terms for clients
Product that is right for the client
Providing access to investments that were previously inaccessible
Automating the current manual interbank process to streamline the creation of financial products
leveraging other banks’ capabilities and risk appetite
Lower costs – better terms for clients
Providing bespoke solutions to clients’ needs
Position the bank as a leader and innovative
Who Do We Serve?
Retail banks that wish to extend, diversify & personalize their product offering
Retail banks that wish to become product issuers themselves
Structured Products distributors:
Wholesale & retail platforms
Family offices, Asset Managers
Independent Financial Advisors (IFAs)
Any of the above, which do not currently have a Structured Products business
Cutting Edge Technology
State-of-the art technology and modern design
Web-based and easily deployed
Interfaces to wide range of core banking systems
Award winning analytics capabilities
Full suite of value-added services
Founder & CEO
With over 25 years of experience in both software development and project management, Asaf brings in-depth knowledge of global financial markets and the FinTech industry. Asaf served as the President and COO of Modelity Technologies and has vast experience in leading a software company from its initial stages to turnover of millions of dollars. Asaf graduated from the Israel Defense Forces’ intelligence R&D unit. He holds an MBA in Marketing Management and Strategy and a B.A in Computer Science & Business Administration, both from Tel Aviv University.
Founder & President
Ayal brings over 25 years of IT and software development management experience to his position. Ayal is one of the founders and the CEO of Modelity Technologies. Prior to founding Modelity Technologies, Ayal worked at Virginia-based MainControl. Ayal also counsels to Symantec (NASDAQ: SYMC) in the Application Performance Management area. Ayal acts as the CIO and member of the Executive Committee at LPA Group, and heads its innovation lab.
Chief Commercial Officer
Roiy brings more than 15 years of experience in the fields of financial markets and information technology. In addition to broad financial and capital markets knowledge – particularly in the field of structured products and complex derivatives – Roiy also brings strong technical and product management capabilities. At Modelity, Roiy managed crossed functional teams in the fields of Financial Analytics and Product Management, as well as supporting global sales efforts as a pre-sales engineer. Roiy holds a BA in Economics, and an MBA in Finance and Business Administration, both from Bar-Ilan University.
Chief Product Officer
Ido has more than 13 years of experience working in the FinTech industry. He has an in-depth knowledge of both finance and technology from working in different roles throughout the years. Ido heads the market place project management from its initial steps. Before being appointed to his current position, Ido served in project management positions where he led cross functional projects for Tier 1 banking groups, managed the Israeli client's portfolio. Ido holds a B.A in Economics and business administration from Tel-Aviv University.